The Internet is a large and unforgiving place. Most websites get only one chance to impress a visitor and convert them into a more meaningful customer. Most businesses have plenty of competitors that also have websites, so a good website design can often mean the difference between you getting business and it going to a competitor. Furthermore, most website users make this value decision very quickly upon reaching your site- often if they can't see a path do to what they want within seconds of arriving, they will leave. This is called “bounce” in our industry, and reducing it is one of the primary concerns of our designers.

Every website created should have one or many goals. Those goals are the site's entire reason for existing. Common goals include getting users to subscribe to the site, buy a product, or simply contact the business owner. When Planet Telex designs a website, we start with a list of your prioritized goals and create a website that not only “wows” a user with its initial impact, but makes it easy for a user to achieve those goals. When a website user achieves the goals set out by the website owner, we call this “conversion”. The ultimate goal is to minimize bounce and maximize conversions.

It is true that some aspects of design are subjective- some people like blue, others prefer green. Some like round corners, others like hard edges. However not all design is subjective. When you examine the behaviors of your website users in aggregate, you will discover that there is actually a design that is more effective than another when it comes to conversions. To discover this, the website must use analytics to measure the usage patterns, paying attention to bounce and conversion rates with every design change. Planet Telex recommends and installs Google Analytics on every site we create for this reason. We know that our feelings about a design are ultimately irrelevant- what matters is how your website's users react.

See Also